What concept emphasizes the importance of visual appeal in architecture?

The concept that emphasizes the importance of visual appeal in architecture is artistic design. This principle focuses heavily on aesthetics, creativity, and the overall visual experience of a building or structure. Artistic design involves the use of elements such as color, shape, form, and texture to create an appealing and engaging environment.

In architectural practice, artistic design goes beyond mere functionality; it aims to evoke emotions, create harmony with surroundings, and reflect cultural or contextual significance. This approach is vital in ensuring that buildings are not only utilitarian but also inspire and resonate with people.

While other concepts such as structural integrity, cost efficiency, and environmental impact are crucial in architecture, they primarily deal with functionality, practicality, and sustainability rather than the visual aspects that artistic design encapsulates.